Get more product reviews by automating Amazon Review Requests

Start by signing up for a free Salesbacker account, or sign in to your existing account. We’ve created a ready-made email campaign for you with this new feature, that you can simply start on any of your products.

Yes. Amazon specifically created a programmatic way for developers and sellers to implement this feature in their new Selling Partner API. Amazon controls the message content, so it is 100% policy compliant and you never have to worry about Amazon’s Communication Guidelines again.

Amazon chose Salesbacker to be a member of its inaugural Developer Council, an invitation-only group of Amazon’s most trusted developer partners. Amazon’s first public release of the Selling Partner API was in October 2020, which is when Salesbacker also launched this new feature.

After signing up for Salesbacker, you provide us with limited access to your seller account through the Amazon Selling Partner API, an authorized and highly secure connection.

For each of your orders where you tell us that you want to use this type of Amazon review request, our software first checks the eligibility of the order — for example review solicitations are only allowed between 5 and 30 days after the order was delivered.

When we submit the review solicitation to Amazon’s API, they also perform additional checks, and if the request is allowed, Amazon sends the review request email directly to your buyer. The technical specification for this feature is on Amazon’s Developer documentation page here.

Yes and yes. As with any Salesbacker email campaign, you are in full control over which ASINs you want to send emails for. You can start or pause a campaign on any of your ASINs from your Products page. By creating variations of the campaign, you can set a custom time-based trigger for any of your ASINs, for example 10 or 15 days after order delivery (instead of the default 5 days). You can create as many variations as you want, within Amazon’s limits (between 5 and 30 days after order delivery), and assign them to either individual ASINs or groups of ASINs.

Yes, Amazon sends these review requests even if they have restricted a seller’s ability to communicate with customers through their (older) Buyer-Seller Messaging Service, for example due to a previous policy violation.

These requests are billed at the same rate as “regular” Salesbacker emails. Each request = 1 email.

It uses the same messaging system. But in Seller Central, you have to manually click that “Request a Review” button for every order, and you can’t schedule the requests ahead of time, so you’d have to log into Seller Central every day to see the next batch of orders that are eligible for the request. With Salesbacker, you set it up once, tell us exactly when you want to schedule the request (for example 5 or 7 days after order delivery), and then our software will automatically trigger the requests. No more endless button mashing or hiring assistants to click those Seller Central buttons for you!

Yes, Amazon automatically translates the request to the buyer’s preferred language.

No. Salesbacker uses the official new Amazon Selling Partner API, a programmatic method that Amazon specifically designed for this type of review solicitation. This is the only Amazon-approved way to automate this functionality.